Filed under: Action-Attraction
I saw a short article in our local paper about a news anchor, Margie Ellisor, who wakes up at 2:30 a.m. every morning to get to the station by 3:30 a.m. to be ready for her newscast at 5 a.m.
That’s not only amazing and shows great discipline, but she shows great ingenuity by having not one alarm clock but three. They get noisier and louder until she rises and starts her day.
On the other hand I know people who’ve I’ve counseled to get up 30 minutes early to try and work on a goal and their answer is a standard, “Oh, I can’t do that. I’m not a morning person.” I know other people who have been fired because they can’t get to work at 8 a.m. They always have an excuse.
I’m sure Margie would love to sleep in, would love to stay out and party with friends, but she has the discipline of mind to rise and shine earlier than us all and get the job done.
She’s a good role model for us all and is taking the actions necessary for her to succeed.
Filed under: 06-Change
Friends and my wife and I just took a trip to Springfield, Illinois – the land of Lincoln.
They have a great Lincoln museum, home, burial tomb, New Salem settlement etc.
All in all, it’s a very interesting day, especially if you enjoy history.
You of course have to find a place to stay and while it’s cheapest to go to the local Super 8 or Motel 6, my wife likes the romance of a B&B. Sometimes though, they need some improvements.
It always amazing to me that any business doesn’t ask the simple question – “How Can I Improve?”
Give each customer/guest a 3×5 card and have them fill out “ONE” way in which you as the business can get better. In our case the B&B did not ask the question, so we didn’t give him our answers.
Unfortunately, our response would have been more like a paragraph instead of one sentence, but as a result this business will never get our business again and we certainly can’t recommend it to any one else.
The question for you is – Are you listening to your customers and giving them opportunities to provide you with feedback?
By the way – “How Can I Improve?”
Filed under: 06-Change
Creativity and Innovation – In the Food Industry

Creativity and Innovation in the Food Industry
Where do you think I saw this recent ad?
The answer is – on a Cranberry Juice bottle.

It looks like it could be a Win-Win for everyone.
The cranberry juice now has added value, plus it might be getting some extra income from EMusic.
EMusic is looking for advertising space where it knows people will see it – the grocery store is an obvious answer.
You see product placement in the movies all the time, why not now on the food we consume.
Here’s the question for you – what are you doing to market your product in new and innovative ways?
I recently did a program for a 5th grade class and at the beginning of the class they all repeated this positive affirmation. It’s a mantra most adults could use also.
I am SOMEBODY.
I am capable and lovable.
I amĀ teachable and therefore I can learn.
I respect myself and others.
I am going to be the best that I can be each day.
I am using my time well because it is valuable
and I am too precious and bright.
I am SOMEBODY.